User Experience Designer - Haneke Design 2018 – 2019
• Defined interaction models, user task flows, and user interface specifications
• Created wireframes and interactive prototype for client approvals
Creative Director - Triad Retail Media
2014 – 2017 • Designed, maintained and improved Office Depot.com Business Solution Center.
• Designed and sold brand experiences on Staples.com for Fortune 500 companies such as HP, Amazon, Microsoft, Clorox, and Keurig.
• Created designs for new business including logo marks, centers, and advertising media.
• Designed and implemented the video wall for Walmart AMP concert venue displaying
live social posts. Including the interface for the moderation and advertising tool.
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Won the 50k WPP Innovation competition with the ShelfStar AR entry.
Associate Creative Director - Triad Retail Media
2011 – 2014
• Facilitated new business email opportunity for Triad and relocated to San Jose for 3 months to take over eBay email responsibilities.
• Hired and trained a successful team of email designers.
• Collaborated with eBay client, developers, designers, contractors, and business leads to meet extreme deadlines.
Triad Retail Media, Interactive Art Director
2007 – 2011
Managed multiple online experiences for Fortune 50 brands including AT&T, Energizer, Direct TV, Hasbro, HP, Kodak, Levi’s, Microsoft, Unilever, Verizon, and Vonage.
Art Director - Self Employed
2006 – 2007
Specialized in advertising and interactive projects from concept through completion. Sketching, graphic design, final print production, web design and Flash animation for local Tampa agencies. PPK, Walker Brand, Haneke Design and Baisden + Co..
Senior Art Director - Fahlgren Benito
2004 – 2005
Created concepts, sketching, and production for print, web, and outdoor, as well as directing photo shoots for business-to-consumer and business-to-business campaigns for Visit Florida.
Creative Manager - The Tampa Tribune
2002 – 2004
• Managed a team of 17 designers to produce ads and special assignments.
• Collaborated with the sales team to acquire new advertisers.
Visioneer - i2 Technologies
2000 – 2001
Responsibilities included the creative development of interactive media, such as supply-chain presentations and computer-based training. Including metaphor development, conceptual sketching, storyboard creation, digital graphics development, and animation.
Art Director - Mediacentric Group
1999 – 2000
Managed a team of designers to create interactive detailed product presentations for Transitions Lenses. Responsibilities included metaphor development, conceptual sketching, storyboard creation, digital graphics development, and animation.
Art Director - TBWA Chiat/Day
1997 – 1999
Concepting, sketching, layout, design and final print production with printers with a focus on consumer ads, brochures, direct mail, point-of-purchase, and outdoor for Nissan and UD Trucks.
Designer - Graphica Inc.
1996 – 1997
Managed multiple creative projects independently from concept through execution for Krispy Kreme and local restaurants. Responsibilities included all aspects of layout, design, directing photo shoots, and final print production with color separators and printers. Strategic advertising included broadcast, consumer ads, business-to-business, direct mail, point-of-purchase, and poster design.
Art Director - Clarke Advertising & PR
1994 – 1995
Managed multiple creative projects independently from concept to completion for Chris-Craft. Responsibilities included concepting, sketching, layout and design, directing photo shoots and Illustrators, and final print production with color separators and printers. Strategic advertising included business-to-business, consumer ads, brochures, direct mail, poster design, and trade show graphics.
Intern - Mueller Advertising
1993
Responsibilities included concepting, sketching, and creating newspaper mechanicals by hand for Lexus.
BFA of Graphic Design - Ringling College of Art & Design
1990 – 1994
Selected to participate in RCAD senior year Design Center program.